Vision
“To set a new direction for casual dining in the Arab world, starting from Dubai as a reference for
successful, tolerant, entertaining and gathering hub for future generations.”
Mission
“To position Arab/Levantine cuisine among the best in the world, and aim to reestablish the social interactions to inspire connection and positive change”
Values
“Our brand values communicate what we believe as a company and how we’re working together toward a shared vision. By articulating what we stand for, we can attract better employees and customers who share our beliefs.”
HER STORY
Who’s Tara? the human side
Tara is a single mom in her early thirties, looks much younger than she really is, has a subtle
beauty that invites attention with no effort, appreciates little things in life, has a great since of
fashion though a bit extravagant at times, well educated and humble, and knows her worth, she’s
an awesome mom, her care extends to all those surrounding her, effortlessly sexy, has a brilliant
taste for music, and a unique eye for creating a homy atmosphere anywhere she goes to even if it
was the middle of the dessert, loves to travel and see the world, she aspires to tell stories to the
world that could change or influence peoples lives, in search for meaning beyond her existence.
Moody at times, cruel if needs be but kind at heart, she hides away her pain with silence and a
gaze and smiles in the face of hardship, never to show weakness no matter how weak she gets,
and still manages to support those in need.
She’s also indecisive, scared of letting go or letting in,
prefers the shallow masked life with her designed image against facing the firing squad with
reality.
Yet her reality is reserved for the very special and close one to the heart, which she keeps
wondering about and can’t make sure if that’s what she wants or not, scared of true love, and
longs to it unknowingly.
She would trade a fancy dinner for a falafel sandwich with someone she likes.
She rocks in casual with a pair of sneakers and still be stunning in a fancy dress.
Her eyes give away her desires and interests or signal a warning to stay away, it all depends on her desire to
grant a chance or walk, either way a master in seduction with no effort like an addiction she falls
to her whims but never looses control.
Still hopes she will be swoon away in a fairy tale way that she never admits to herself but deep down the desire lingers.
She loves black and white but can
see all shades of colors, smells so good she takes lots of showers.
She’s daddy’s girl, gentle like a flower With her time flys A day is like an hour